Solidarity

I had been excited for the merry, merry month of May. I planned to use this month to start making some purchases that I’ll need for my thru-hike next year. I already have a lot of the things I’ll need, but I definitely have a wish list as well.

1. One large backpack (somewhere around 55-65 L)
2. One sleeping bag
3. One or two pairs of those cool hiking pants with the legs you can unzip and then they become shorts (seems like they are called “convertible hiking pants”)
4. One entrenching tool or similar multi-purpose shovel / axe thing
5. One tablet computer, to make blogging on the trail easy

I actually pretended to be an adult and budgeted $400 this month to purchase a few of those items. Why did I choose this month specifically? Well, because this month is the big, exciting REI Anniversary Sale! The one time all year when the greatest outdoor store in the world has their best prices for their loving customers and members. Imagine my shock and disappointment when I found out that there was a planned boycott during the sale.

Lots of crazy people yell at the rain and call for boycotts for all sorts of dumb reasons. Those boycotts usually go unnoticed by right-minded individuals. This boycott, however, comes from the members and workers of REI itself. Therefore it seems worthwhile to hear about why they are doing it.

REI (Recreational Equipment, Inc) began in 1938 in Seattle as a co-operative founded to allow outdoorsmen and women a way to get quality camping and hiking gear at affordable prices. From that humble beginning REI became one of the leading outdoor retailers in the country. It was able to parlay the public’s love for the outdoor industry into millions of dollars in profits every year while still maintaining its core principles as a co-op. Great benefits for workers and members, money to spend promoting the outdoors and protecting the environment, and some left over to line the executives’ pockets.

COVID-19 brought changes for REI the company and the public image of REI. The first cracks in the corporate image facade appeared as lax enforcement of CDC guidelines and COVID-19 safety protocols. Things like not being transparent with workers about who had the illness and having workers work too closely with one another.

Still though, the bottom line continued to perform to expectations. After a down year in 2020 (like nearly everyone else), REI made $3.7 billion in revenue with a net income of $97.7 million in 2021. By 2022 revenue increased to a record $3.9 billion. However, income was a net negative of $164.7 million. Equally important in 2022, the REI store in SoHo, Manhattan (New York City, not Kansas) voted to become the first union store. The execs in the suits were less than pleased with the associates in the green vests.

As more stores unionized the company became colder and colder to their workers. Among other things, REI quietly settled a charge of attempted union busting in at least one location.

By 2025 the company went full mask off and left their co-op ideals behind. REI initially supported Doug Burgum for U.S. Secretary of the Interior. Having this billionaire, business-first, ex-management consultant in charge of the nation’s public lands and wildlife is literally letting the fox into the hen house. REI also tried to pass a slate of corporate yes-men to their board of directors. However, that was voted down by REI’s members. No problem though. REI changed its own rules and packed the board with a bunch of yes-men anyways.

Now in 2026 the eleven total unionized stores are finding it harder and harder to work with REI. Ever since May 2025 they have been attempting to collectively bargain a contract. The most recent offer from REI was overwhelmingly rejected by the union in February 2026. REI then declared an impasse and wants to unilaterally institute wage and benefit cuts across all stores on the 1st of July. Feeling that they were left with no choice, the union along with REI members called for a boycott of this year’s Anniversary Sale. This is a boycott, not a strike, since a strike would only affect the 11 unionized stores but a boycott can be felt across all stores during the biggest time of the year.

I linked to information about the boycott above, but I’m linking it again here as well. Please also read the many articles I’ve linked above, because I’m not a journalist and I feel like you should read some of them yourself instead of just skimming my overly brief summations.

So bringing this back around to me, it really sucks that this is happening. It sucks for the workers at REI. It sucks for me because I’ll support their union and their cause but I’ll need to find somewhere else to shop for my wish list. But I’m happy to do it if it helps support their union cause.